4 WEEKS TO WELLNESS NICHE MASTERY

“Learn to succeed in a profitable niche for your wellness business, attract your perfect-match clients and never worry about filling your calendar with bookings again!”

Master the essential skills in just one month.

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IS RUNNING A WELLNESS BUSINESS HARDER THAN YOU THOUGHT IT WAS GOING TO BE?

Remember when you got your first professional qualification as a wellness practitioner, therapist or coach?

Remember how full of hope and expectation you were as you joined your professional body, got your insurance, found your first premises, booked your first client?

Everything seemed laid out for success – all you had to do was keep doing your best work and word would spread in your area.

Your clients would refer more clients to you and after a period of time you’d be running a steady, sustainable business, generating a predictable income, and enjoying a healthy, harmonious balance between work and leisure time.

Except, if you’re like most qualified wellness practitioners, things didn’t quite work out that way.

Your practice didn’t grow nearly as fast as you’d hoped.

The stream of new clients into your practice has never been more than an intermittent trickle.

Despite building your website, setting up your social media profiles, posting helpful content, writing blog posts and building an email list, you’ve struggled to build any real traction with your brand.

You thought maybe if you practised out of multiple locations, if you expanded your footprint to cover a wider area, then you’d have more chance of filling your calendar.

But now you just find yourself schlepping between clinics at very little notice to serve only a few more clients than you were before.

You started thinking that maybe you didn’t have enough skills. That maybe if you did a course in herbs, or in myofascial release, or kinesiology, or nutrition, or cupping, or Internal Family Systems, or gua sha, or yoga therapy, or (insert name of qualification), then your practice would really start to take off.

But despite adding several new treatments to your offerings, the trickle of new clients remained a trickle.

So you started doubting yourself, and your abilities, and wondering if you were really cut out for this kind of work.

You started to feel anxious and desperate. You hoped that it wasn’t coming across to your clients.

You saw something online about finding a niche to focus on – but that would involve turning away anyone who didn’t fit in that niche, wouldn’t it? And you can’t afford to do that right now.

So you asked around and other practitioners commiserated with you, and gave you the impression that that’s just how things are.

That it takes years to build up enough word-of-mouth marketing to have a steady, sustainable business with predictable incomes from month-to-month.

But here’s the thing…

WORD-OF-MOUTH MARKETING DOESN’T JUST HAPPEN BY ITSELF

People need a compelling reason to tell other people about you.

Recommending people is a risky move for the person doing the recommending. It could backfire. After all, just because your style, approach, method worked for them, doesn’t mean it’ll work for someone else. And what if it didn’t work out? How would that reflect on them?

No, to recommend someone you need to know that they’re the ideal person for the person you’re making the recommendation to. A perfect match. Then it’s a risk-free move.

So if you can’t give people compelling reasons to recommend you. If they can’t put a finger on who it is you’re best-palced to help and why, then word-of-mouth marketing isn’t really going to happen for you.

And you’ll be stuck in the same old rut.

With up months and down months.

With uncertainty and unpredictability.

With anxiety and doubt.

With thoughts about retraining in that one special qualification that people must really be looking for in your area.

The one that would make you an unstoppable wellness force with exactly the right combination of skills.

Then you could meet the needs of your clients so completely that they’d be running through the streets shouting your name for all to hear…

Except…

THERE IS NO ONE SPECIAL QUALIFICATION THAT WILL HAVE PEOPLE FLOCKING TO YOU

The truth is, you’re already a qualified, highly competent wellness professional – that’s why you’re reading this.

Sure, you’ll never stop learning and expanding your skillset – and that’s exactly as it should be – but that’s not what’s going to bring you a steady stream of new clients so that you can stop worrying about whether next month is going to be a good one or a bad one.

And you’re certainly not going to build a profitable business by constantly chasing clients with new certificates that cost hundreds, if not thousands of pounds at a time.

In fact, you could be doing more harm to your business than good by adding complexity to your offerings.

THE PEOPLE WHO NEED YOUR HELP DON’T NEED MORE COMPLEXITY

Your prospective clients are bombarded constantly with conflicting advice about how they should be addressing their wellness issues.

Yes, they’re still searching for help – perhaps despite trying other modalities and other practitioners without great results – and yes, they’re still open to new options.

But the last thing they need is a complicated array of treatments and offerings to choose from when they encounter you.

They want to place their trust in an authority.

They want you to show them the way forward.

They want you to guide them on their journey to wellness.

They want to be delivered from overwhelming complexity, from uncertainty and, most importantly…

…from risk.

IF YOU CAN TAKE AWAY ALL THE RISK FROM THE DECISION TO BUY FROM YOU, YOUR STRUGGLES TO WIN NEW CLIENTS WILL BE OVER

  • Imagine having your calendar booked up with paying clients weeks or even months in advance instead of constantly checking your email for new enquiries.
  • Imagine working hours that enable you to have a fulfilling social, family and personal life instead of making yourself available round the clock on the off-chance that someone will book you.
  • Imagine working with the clients you choose to work with, doing work that inspires you, instead of relying on predatory booking platforms that expect standardised offerings and keep a big chunk of your profits.
  • Imagine taking your clients on a transformational journey that changes their life forever, instead of just seeing clients for (perhaps a free) introductory session and then they never come back.
  • Imagine having an income from your business that was predictable enough that you could take plenty of time off without having to worry about making up for it later.
  • Imagine taking training courses just so you could serve your existing clients better, or even just for the fun of it, instead of doing it to add a new offering to your business every few months in the hope that it’ll attract more clients.

All of this is possible from where you are now if you learn how to take all the risk out of a person’s decision to become your client.

TO ELIMINATE RISK, YOU NEED AN IRRESISTIBLE OFFER FROM A PERFECT-MATCH PRACTITIONER

There are just a few vital things that people need to know before committing to you as a wellness practitioner:

  • Does this person have expertise with my issue?
  • Have they successfully helped other people with this issue before?
  • Do they have personal experience of my issue – do they get it?
  • What’s different about their approach to other practitioners?
  • Are they my kind of person – am I going to feel comfortable opening up to them?
  • Can I place my trust in them?
  • What’s involved?
  • Does it make economic sense for me?

If you can answer all these questions successfully, then you have a recipe for a steady stream of new clients and work which is fulfilling and financially rewarding.

Of course, the problem is that you can’t answer all of these questions successfully for all people.

You can’t answer them successfully for most people.

You can’t even answer them successfully for a significant chunk of the population.

In fact…

YOU CAN ONLY BE A PERFECT-MATCH PRACTITIONER TO YOUR PERFECT-MATCH CLIENT

You can only answer your prospective clients crucial questions successfully if you’re prepared to be really specific about who it is you’re best-suited to help and why they should trust you to help them.

Yes, this will massively reduce the size of your target audience but it will also greatly increase the impact of your messaging.

By focusing on a specific niche, you give yourself the opportunity to become the go-to practitioner for your perfect-match clients.

You also avoid competing with other practitioners, freeing yourself from the feeling that you need to be putting out more social media posts multiple times per day, cutting your prices or offering discounts and freebies.

When all your communications are tailored to your perfect-match client, you get to hone your messaging in a way that you never can as a generalist – all your communications will feel personalised, meaningful and appropriate.

You can focus on quality and impact in your marketing efforts rather than quantity and crowd-chasing.

And instead of marketing one-size-fits-all treatments and packages, you can build irresistible offers which are fine-tuned to meet the needs of your ideal clients.

WHEN YOU HAVE A IRRESISTIBLE OFFER FOR YOUR PERFECT-MATCH CLIENT, YOU NO LONGER NEED TO WORRY ABOUT SALES

If you want to stop working with one-off clients at introductory, discounted rates then you need an offer that seems like a godsend for your perfect-match client.

A package, course or programme that

  • promises to deliver the transformation they’re looking for
  • is priced so that they obviously get more value back than they’re spending
  • has some kind of guarantee of effectiveness; and
  • seems tailor made for their issue, their lifestyle, and their personality

will require minimal selling.

If you can get the messaging just right, not only will you find it easy to sell these offers to your perfect-match clients, but you’ll also deter people who aren’t likely to buy.

So you’ll get to take more of your ideal clients on life-changing journeys without wasting your time and resources trying to sell to people who aren’t likely to commit to you and your practice.

AN IRRESISTIBLE OFFER IS THE PERFECT COMBINATION OF DEMAND, MESSAGING AND PRICING

Unfortunately, you can’t just decide what problems people most urgently need solving and design your offer around them (believe me – I’ve tried!)

Your offer has to solve a real problem that your clients are facing.

It also has to be a problem that they’re aware of (or can be made aware of easily).

Solving the problem has to make your clients live better.

And it has to be priced so that the improvement they will see is clearly worth more than they’re paying.

Designing this offer and communicating it to prospective clients in a way that makes it seem irresistible is where most wellness practitioners fail when it comes to building a profitable, sustainable business.

And on the face of it, it seems like a really hard thing to do

But, here’s the kicker…

BUILDING A IRRESISTIBLE OFFER IS A FORMULAIC PROCESS THAT CAN BE LEARNED LIKE ANY OTHER BUSINESS SKILL

Identifying your perfect-match client.

Finding out exactly what they need from you.

Communicating and pricing your offer so that they find it irresistible.

These aren’t quick and easy things to do but they can be broken down into easily manageable steps.

The problem with most practitioner’s approaches is that they tweak their audiences and offers in a haphazard way that teaches them nothing.

And then when they face small setbacks they give up entirely and decide to stick to what the majority of the marketplace is doing:

Offering generic services to a generic audience.

Which as we’ve seen, is a recipe for unsustainability, unpredictability and burnout.

Marketing is as old as civilisation.

Every successful business has had to learn, through trial and error, how to fine tune its audience and its offer in order to meet its ideal clients where they are.

When you hit that sweet spot, growing your business becomes obvious, effortless and enjoyable.

THEN ALL YOU NEED IS A SYSTEM FOR BRINGING YOUR IRRESISTIBLE OFFER IN FRONT OF YOUR PERFECT-MATCH CLIENTS

Many wellness practitioners wrestling with their marketing focus on the wrong things first – channels, platforms, content, frequency, likes, shares, rankings, the latest shiny new formats or ad mechanisms.

The truth is that these are the last and easiest part of the puzzle to get right.

Once you have your perfect-fit client and irresistible offer tied down, all you need to do is find out where they’re hanging out and how to get your messaging in front of them.

You don’t need to write hundreds of blog posts.

Or post endlessly on social media.

Or build expensive funnels.

Or pay expensive agencies to optimise your website or run ad campaigns for you.

Again, the methodology of bringing your perfect-fit clients to your offer and convincing them to buy will be different for every single business

But it is also a process that can be worked through step by logical step.

Until you have an easily repeatable system for bringing you new clients that leaves plenty of profit so you can enjoy both your work and your life beyond work.

MY FOUR-WEEK PROGRAMME WILL COACH YOU THROUGH THE ENTIRE PROCESS SO YOU CAN START ATTRACTING PERFECT-MATCH CLIENTS IMMEDIATELY

In this programme you will

  • Define your perfect-match client so that you only do highly-rewarding work with people who get you and champion your skills to their friends and acquaintances;
  • Craft irresistible offers so that your perfect-match clients feel like they’re getting a great deal while you make enough money to live comfortably and keep improving your skillset;
  • Build a scalable, repeatable system for attracting new clients so that your income becomes predictable and you never have to worry about filling your schedule again.

Whether you’ve been a wellness practitioner for ten months or ten years, following this programme will radically transform your practice from a precarious, feast-or-famine passion project into a profitable, sustainable, successful wellness business.

WE WILL WORK TOGETHER INTENSIVELY TO REINVENT YOUR BUSINESS

You will benefit from

  • Eight one-on-one coaching sessions (one 60-minute and one 30-minute session per week) to help you identify your niche, develop your perfect-match client, overcome your fear of sales and marketing, and make a reality the thriving wellness business you’ve always dreamed of
  • Hands-on help designing, pricing and communicating your irresistible offer
  • A done-for-you client attraction system that drives perfect-match clients to your irresistible offer
  • Copywriting and editing support for web, email and social media

By the end of the four weeks you will have the positioning, messaging and confidence you need to thrive as a wellness practitioner and the skills you need to successfully reinvent your business as often as you like!

BENEFIT FROM MY 16+ YEARS’ EXPERIENCE AS A MARKETING CONSULTANT, COPYWRITER AND COACH

I started working in online marketing in 2007 selling lead generation services to almost any kind of business you could imagine. Back then I was an aspiring playwright with an ear for a good line so it was inevitable that I ended up writing sales and marketing copy for my employer.

After putting the play scripts away in a drawer (or rather on a hard drive – they’re still there, awaiting their day in the spotlight) I went to work in agency land, becoming something of an online marketing jack of all trades and learning about paid ads, SEO, email marketing and, most importantly, audience research and offer building.

I then took these skills freelance for eight years, mostly working in technology, finance and recruitment, helping to build and reinvent some major brands, until personal health issues pulled me into the world of alternative and complementary therapies.

Along the way I trained as a massage therapist, coach and yoga teacher, and I now run a successful practice as an embodiment coach in North London.

But I still love spending half of my time tinkering with words, messaging, websites and emails and perfecting the subtle arts of persuasion – it’s just that now instead of multinationals, I focus all my efforts on helping wellness businesses thrive in the world of online marketing.

HERE’S WHAT SOME OF MY HAPPY CLIENTS SAY ABOUT ME

“Highly recommended!”

“I’ve just met with Jamie for my website and business. He’s getting me to think and very informative! Highly recommended.”
– Linda, Acupuncturist

“Amazing!”

“I’m going to butt in here and say Jamie has only just started to look at my website and has already been amazing! 100% recommend Jamie Griffiths.”
– Louise, Shamanic Healer

THIS PROGRAMME IS FOR YOU IF…

  • You’re a wellness practitioner, therapist or coach with the requisite qualifications and insurance to do the work you’re doing;
  • You love working one-to-one with clients but you’ve never quite been able to put your business on a sustainable footing;
  • You’ve worried about whether you chose the right career;
  • You’ve thought about getting a ‘normal’ job to avoid the stress and uncertainty;
  • You feel like something is holding you back but you’re not sure what it is;
  • You’ve decided now is the time to grasp the bull by the horns and do what it takes to turn your business around – even if that means confronting your own psychological barriers and limiting beliefs;
  • You’ve got at least ten hours per week to spend on this project (including coaching sessions) for the four-week period;
  • You’ve got some additional budget (up to £500) to spend on paid advertising;
  • You already have a website where you can update content fairly easily;
  • You already have social media profiles for your business;
  • You’re prepared to use images of yourself and your practice on your website, and in ads and social media posts;
  • You’re open to hearing new ideas and ready to learn new skills;
  • You have a sense of humour about yourself and your work.

THIS REALLY ISN’T FOR YOU IF…

  • You’re already earning over £40,000 p.a. from one-to-one client work (give yourself a pat on the back – you’re ready for something else);
  • You’ve only just qualified and don’t have any experience working with paid clients yet;
  • You make noises about wanting to have a successful business but secretly you’re happy complaining about how nothing you try ever works out;
  • You’re happy to go on blaming your lack of clients on the economy, or the school holidays, or Treatwell, or Donald Trump, or big pharma, or institutional racism, or (insert your own wooden leg here);
  • Cancelled appointments make you happier than new appointments;
  • You haven’t got the time and energy to really go at this 100% for four weeks;
  • You’re not prepared to invest in the future of your business;
  • You’re not prepared to do some serious self-enquiry;
  • You can’t show up on time for calls;
  • You have a phone-it-in approach to homework;
  • You’re too jaded to entertain new ideas or learn new skills;
  • You think all marketing is inherently unethical;
  • You only became a wellness practitioner to bolster your ego, and you’re not really interested in helping your clients find and enjoy health and wellness.

THIS PROGRAMME REPRESENTS UNBEATABLE VALUE

Here’s what I’d normally charge for the separate components of this offer:

  • 6 hours of coaching: £600
  • Messaging development: £800
  • One day of copywriting support: £400
  • Building a client attraction system: £1,200

That adds up to £3,000-worth of value but I’m not even going to charge half of that.

You can get all of this for just £995.

Why am I offering this low price?

Let me lay my cards on the table: this is a new direction for my marketing consultancy and before I can raise my prices for this offering I need testimonials and case studies from satisfied customers.

I’m confident that you will be more than willing to provide just such a testimonial at the end of our four weeks of working together, but I understand if you feel that’s a big risk to take so…

IF, AFTER FOUR WEEKS, YOU FEEL LIKE YOU’VE WASTED YOUR TIME I WILL GIVE YOU A 100% REFUND

That’s a 100% money-back guarantee which you will not find from any other similar coaching programme and which you won’t find here after I’ve finished working with my first intake of four clients.

Neither will you find this unbeatably low price if you come back in a month or so.

So act fast if you want to take advantage of this offer!

Click on the button, fill out the form and I’ll be in touch to arrange a discovery call where we can both work out if we’re a good fit to work together.

I’m ready to apply

Not ready for my coaching programme yet?

Perhaps you feel like you still need to do some work on the fundamentals of your business before you launch into marketing?

A good place to start is by defining your vision for your wellness practice – one that will help you move forward with clarity, direction and purpose.

I’ve put together a free workbook to help you do just that. Grab a copy today and get fired up about your business again…

Get the workbook