Search Engine Optimisation

Boost your fitness business with bespoke SEO

Struggling to gain traction? We help gym owners, fitness professionals, and personal trainers attract new clients, enhance brand visibility and thrive online.

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You’ve tried for the quick win, now it’s time for search

You’re probably here because you’ve experimented with various marketing tactics, from social media ads to email campaigns, in an attempt to grow your fitness business. But without a solid SEO strategy, your efforts were doomed to failure.

At PushButton we understand the challenges of building a successful online presence in the fitness industry and provide tailored SEO solutions that don’t just help you rank on Google but tie in seamlessly with your other marketing efforts.

SEO fills the gaps in your marketing mix

The difference between SEO and most other marketing channels is that people use search engines when they’re ready to buy something – book a yoga class, buy a gym membership, sign up for personal training sessions etc. Your emails and social media posts might have pushed them in the right direction, but once they hit Google, your competitors have a chance to swoop in. Unless you get there first. We’ll help you…

Attract new prospects

Identify the terms that people are using when they’re ready to buy and make sure your message is ready and waiting for them.

Convert them into customers

Produce content that doesn’t just rank well in search engines but that also converts clicks into sales.

Track performance and measure results

Set up tracking and analytics so that you know how much of your revenue is coming from organic search.

Drive results with tailored SEO services

Our team of SEO experts utilizes a combination of on-page optimization, content creation, link building and local SEO tactics to elevate the online presence of your fitness business.

SEO strategy
Website technical optimisation
Content planning and creation
Copywriting
Conversion optimisation

SEO for Fitness FAQs

Your questions about how we do Search Engine Optimisation for fitness businesses answered…

We’ve been designing and executing SEO campaigns in a wide range of industries for over 16 years but we’ve been specialising in wellness for the past three years.

We’ve helped wellness centres, massage businesses, acupuncturists, shamanic healers, yoga teachers and gyms build valuable online presence, attract more high-quality organic search traffic and generate more revenue from search.

SEO is a long-term strategy, and results can vary depending on factors such as competition and the current health of your website. However, our clients typically start seeing improvements in search rankings and website traffic from within a few weeks to a few months of implementing our SEO services.

Quality content naturally attracts links from social media and other websites. But we can also help you get your content featured on popular fitness-themed websites (and create bespoke content which shows off your expertise and uniqueness specifically for this purpose).

Strategies will vary in the details according to the exact nature of your business. But generally, we always start by sitting down with you to identify the customers (or other audiences) that you want to attract more of. Then we build profiles of these customers by digging through Google’s data to work out what search terms they’re using at different stages of the buying journey.

Then we usually assess your existing website, Google My Business profile and content against these profiles, identifying where your current efforts are falling short. After making any technical fixes needed to ensure your website is set up to succeed with the search engines, and that you have the tracking in place to measure your performance, we’ll build out a whole load of new content.

This new content won’t just be designed to perform well in search engine results for the search terms your customers are using. It will also help generate new enquiries and sales by showing how you solve their problems, answering their questions and motivating them to take action.

No. While this is often a key metric to shoot for, it’s often hard to displace the number one slot for competitive terms (e.g. ‘gym london’) without a huge budget. We’re strategic thinkers and prefer to work towards more tangible business goals like new prospects, new customers and improved revenue from organic search.

We understand that budget constraints can be a concern for many fitness pros. That’s why we offer flexible pricing options to suit businesses of all sizes. Whether you’re a solo personal trainer or a chain of fitness studios, we have a solution that fits your needs and budget.

Get in touch and we’d be very happy to have a chat about how we could help you and what kind of budget you’d need to see real results.

Ready to make organic search your most profitable channel?

Don’t let your competitors get there first. Fill out the short form below and Jamie will be in touch to arrange a free, no-obligation consultation.